Managing a Corporate Membership effectively 

corporate members having a meeting before playing golf
By Brad Chard - 30/07/24

I have a Corporate Membership scheme but find it hard to manage it.    

We hear from many golf clubs all over the UK telling us that they have a great Corporate Membership scheme in place that attracts interest from local and national corporates. The revenue the club generates from its Corporate Membership also contributes to its overall revenue.  

So, this sounds great, doesn’t it? However, clubs tell us the amount of time it takes to manage this membership category seems never ending. Current software solutions do not provide the level of functionality not required to make this an easy process.   

Should you restrict Corporate Members at your golf club? 

Many corporate membership entitlements come with restrictions. These come from limiting the number of rounds of golf that can be played to bookings that can only be made via email or telephone. This takes time to manage this. This is time not spent on servicing existing members and not enough time spent growing revenue. 

Whilst a Corporate Membership can add excellent value to a golf club in terms of revenue, many clubs restrict the number of Corporate Members they have because it is too time consuming to manage. 

What if there is a technology white-label solution that can run the scheme for you? 

At PlayMoreGolf, we have developed a white-label solution that does just that. It operates under our IX and XVIII Golf Brand. As the name suggests it is a white label so not branded PlayMoreGolf, meaning golf clubs can tap into our technology but have a solution that looks and feels like their own. 

Corporate Membership benefits and features  

A corporate membership solution powered by PlayMoreGolf can offer clubs: 

  • A points-based or rounds-based solution 
  • Your choice of price points 
  • Full account management with payments remitted monthly. 
  • We integrated it into your tee sheet to enable live availability.  
  • A branded app for members to book their golf through. 
  • An admin dashboard for clubs to track the membership category 
  • Track the number of rounds played, round/points balances 
  • Members renewal 
  • A reporting suite to demonstrate the performance of the scheme that can be shared with owners and board members. 
  • A dedicated Club Support Manager to firstly work with the club to launch the scheme and secondly to provide on-going support throughout the partnership. 

If you would like to find out how a white label solution could help your club to manage an existing Corporate Membership Category or help you to launch a new Corporate Membership category, please get in contact.