Your Golf Club’s Membership Strategy The summer is in full swing now. But, are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? Did…... Read more
Generating more golf membership revenue Most golf clubs have now gone through their membership renewal period for this year. And, despite us being in the middle of the summer, which…... Read more
Can a points matrix help to control utilisation on the golf course? We are all quite familiar with the traditional membership subscription model. Overall, this provides members with unlimited golf…... Read more
Can intermediate memberships be a successful category at my golf club? This is an area I have been giving a lot of thought to recently. I ask myself “why do…... Read more
Are all flexible golfers the same? I’m Matt and I have a handicap of plus 2. People ask me why on earth am I a flexible golf member with a…... Read more
4 myths about Flexible Membership Flexible golf is thriving. More golf clubs are implementing the category into their membership options. However, we believe there are a few misconceptions about flexible…... Read more
Identifying new sources of revenue is at the top of every General Manager’s priority list. Opportunities such as wedding breakfasts and Christmas parties are appealing options. However, when it comes…... Read more
Finding the balance with points-based membership categories Within the overall lifetime of golf membership, flexible points-based memberships are relatively new following the development of technology to golf club management. That…... Read more
Points-based memberships are the future of golf What are my options for introducing a flexible points-based membership and what prevents my full members downgrading onto it? I am often asked…... Read more
Now your golf club has made the decision to introduce a new flexible membership category. It is crucial you put together a thoughtful marketing strategy to promote this new category…... Read more
Bridging the Gap: Are Companies like PlayMoreGolf the Solution to Combining Off-Course Golf with On-Course Golf? How much is golf changing? Golf has long been a beloved sport, known for…... Read more
A new collaboration to boost the global golf market PlayMoreGolf, the leading online golf membership platform, and Zest.Golf, an innovative channel manager for golf courses, have announced a strategic partnership…... Read more
Optimising Pricing and Structure for Flexible Memberships: A Comprehensive Approach In the realm of golf club memberships, the concept of a flexible membership has gained traction as an alternative to…... Read more
How to get the most out of leads generated for your golf club In the dynamic world of sales, every lead is a potential opportunity waiting to be seized. The…... Read more
How to implement an effective marketing strategy to generate more members? This is a question many golf clubs will pose to us. One key benefit for partner clubs is that…... Read more
Should golf clubs have a Flexible or Points-based membership category? This is a question golf clubs have asked themselves for a few years now. At PlayMoreGolf, we know the benefits…... Read more
Will your golf club generate more revenue through membership or green fees? Should I try to take on more members or casual green fee visitors? Are you a club that…... Read more
How to structure your points-based membership to run alongside your green fee price strategy. Given the unprecedented demand experienced by golf clubs in the post COVID pandemic era, participation levels…... Read more
Your Golf Club’s Membership Strategy Are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? You may be asking yourself what alternative membership models…... Read more
Can my golf club grow its membership numbers? Talking about boosting your golf club membership is not something that many golf clubs have had to think about these past 24…... Read more
Can my club join the PlayMoreGolf Network and not pay an annual fee? The short answer to this question is no. However, we do have several different solutions, including contra,…... Read more
Is a flexible membership right for golfers? This is not necessarily a question many golf clubs have had to ask themselves recently given the unprecedented boom. Although, we know from…... Read more
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What Flexible Membership is Best for your Golf Club This white paper explores the importance of structuring a flexible membership model for golf clubs and its impact on renewal rates.…... Read more
Why a Flexible Membership is perfect for your golf club When we discuss the PlayMoreGolf opportunity with golf clubs, many ask the same question. Will having a flexible golf membership…... Read more
Article written by former General Manager and current COO, Brad Chard. Increasing membership retention at your golf club You would expect us to say ‘yes’ to a points-based membership helping…... Read more
Article written by Club Sales & Club Support Manager Matthew Smith The key to running a thriving Flexible Membership Having a lifestyle membership, associate membership, flexible membership, whatever you want…... Read more
Article written by COO, Brad Chard Why your golf club should partner with PlayMoreGolf In today’s competitive landscape, golf clubs face numerous challenges to attract and retain members while staying…... Read more
Dynamic Pricing: Dynamite or Kryptonite for Golf Clubs? While dynamic pricing can be a powerful tool for golf course operators, it is crucial to approach its implementation with caution. Striking…... Read more
Things you should consider before launching a points-based membership category Have you thought about introducing a flexible membership in the past or is thinking about introducing one now? I wanted…... Read more
How to run a Flexible Membership scheme well Are a Golf Club considering introducing a flexible membership scheme? If your golf management system offers a flexible membership module, then yes,…... Read more
What are effective plans for boosting golf club membership levels? Talking about boosting golf club membership is perhaps not something that many golf clubs have had to think about this…... Read more
How your golf club can increase revenue in the winter Now is typically the time of year where some golf clubs start to consider membership offers or a winter golf…... Read more
Introducing a Versatile Membership Option for Winter: A Winning Choice for Winter Golf Enthusiasts Many golf clubs have attempted to combat the sluggish winter months by introducing discounted winter membership…... Read more
In May 2023, Golf Business News reported a significant dip in membership numbers within the golf industry, despite the continued strength of rounds played. This shift follows a remarkable surge…... Read more
In recent years, the global landscape has shifted significantly due to the impact of Covid-19 and the ensuing cost-of-living crisis. This transformation has not spared the golfing world, where memberships…... Read more
Heading into 2023 there is still a lot of unknowns out there on how golf membership will be affected as the country heads into a recession. In our latest webinar…... Read more