Located in the heart of Wales, Fairwood Park Golf Club is a stunning 6,644-yard, par-73 course set amidst rolling countryside. Known for its welcoming atmosphere and well-maintained fairways, the club has long been a favourite among local golfers and visitors alike.
Two years ago, Fairwood Park recognised the need to adapt to changing golfer habits. With an increasing number of players unable to commit to traditional 7-day memberships, the club sought a way to increase revenue, attract new members, and create a pathway into full membership categories. That’s when they partnered with PlayMoreGolf to introduce a flexible membership model.
Like many clubs, Fairwood Park wanted to grow its membership base while ensuring that golfers of all playing frequencies had an option that suited their needs. The objectives were clear:
Rather than attempting to run a flexible membership scheme in-house, they turned to PlayMoreGolf, leveraging our expertise in marketing, transaction management, and member support to ensure the category was successfully implemented and easy to manage.
Since launching their flexible membership category in March 2023, Fairwood Park has seen 37 golfers join the scheme—a figure that surpasses the Welsh average for the first two years of the initiative.
By offering a structured, affordable entry point, Fairwood Park has successfully converted casual golfers into committed members, demonstrating the true value of the flexible model.
Managing Director Rhodri Evans shares his thoughts on working with PlayMoreGolf:
“We have worked with PlayMoreGolf since 1st March 2023 after we approached them to provide a flexible membership solution for our golf club. The whole process working with Mark Selby has been simple, enjoyable and successful and has produced better-than-expected results. We have added 37 new members to our club in just a short space of time and a number of these have progressed to full membership.
PlayMoreGolf handle all the processes via their website and provide excellent support, advice and marketing resources. Mark is always on hand to answer any enquiries and to provide guidance on how to make the most of the partnership. The flexible membership solution provided by PlayMoreGolf has been far easier than trying to run a scheme in-house and has produced an excellent membership option for both the club and members.”
Fairwood Park’s success story highlights how a well-managed flexible membership category can increase club revenue, improve member retention, and drive new full memberships. By partnering with PlayMoreGolf, the club has enjoyed a hassle-free, fully supported solution that benefits both the club and its members.
If your club is looking for a proven way to grow memberships, retain players, and enhance financial sustainability, PlayMoreGolf is here to help.
Get in touch today to see how we can transform your membership model!