In today’s digital world, a strong social media presence is essential for attracting and retaining members at your golf club. However, simply posting content isn’t enough – you need targeted, paid advertising to reach the right audience at the right time.
That’s where PlayMoreGolf’s paid social media strategy comes in. Unlike no other membership provider, we run highly targeted ad campaigns for our partner clubs – all included in the services you receive in partnership with us.
Here’s how it works for golf clubs looking to grow their membership base.
Our strategy is built on two key pillars: awareness and lead generation.
Awareness Ads – These ensure golfers in your local area know your club offers a flexible membership. By continuously keeping your club in front of the right audience, we increase familiarity and interest, making it more likely that golfers consider membership when they’re ready.
Lead Generation Ads – These ads are designed to capture the details of golfers actively interested in membership. Using engaging creatives and persuasive messaging, we encourage prospects to take action – whether that’s requesting more information, booking a call, or signing up directly.
By combining these two approaches, we nurture potential members from initial awareness all the way through to conversion.
Unlike one-off marketing campaigns, our paid social media runs continuously throughout the year. Why?
Golfers don’t all join at the same time – People search for memberships at different points in the year. A consistent presence means we never miss an opportunity.
Repetition builds trust – Seeing your club’s name multiple times increases the likelihood of action. When the time is right, your club is top of mind.
Ongoing lead flow – Instead of relying on seasonal spikes, we provide a steady stream of new leads throughout the year.
This always-on approach means clubs don’t have to worry about marketing gaps or missing out on potential members.
One of the key advantages of partnering with PlayMoreGolf is that we can advertise your membership at a lower cost than if you did it yourself. Here’s why:
National Brand Power – PlayMoreGolf is a well known, trusted name across the UK. Our brand recognition and high engagement rates allow us to run ads at a lower cost per click than most individual clubs.
Optimised Campaigns – We run ads for golf clubs across the country, constantly testing and refining our approach. This means your club benefits from a highly optimised strategy, rather than starting from scratch.
One of the biggest advantages we have over golf clubs running their own ads is our split testing process.
We don’t just launch an ad and hope for the best—we test and refine continuously, ensuring we maximise performance. This includes:
Video vs Image Ads – Some audiences respond better to dynamic video content, while others prefer still images. We test both to see what works best for your club.
Variety of Copy Styles – Some golfers respond to short, punchy messages, while others prefer more detailed information. We test different headlines, descriptions, and call-to-actions to find the highest-performing combinations.
Audience Segmentation – We target different types of golfers, from casual players to those actively seeking membership, ensuring that the right message reaches the right people.
This level of testing and optimisation ensures we achieve the best results at the lowest possible cost – something most golf clubs don’t have the resources or expertise to do on their own.
A lead isn’t just a name on a list—it’s a potential new member. That’s why we don’t stop at just generating leads. Once a prospect expresses interest, we put them into a structured marketing sequence to nurture them towards membership.
Automated Email Sequences – Leads receive timely follow-up emails, providing more information and answering common questions.
Retargeting Ads – We show additional ads to people who have engaged but haven’t signed up yet, keeping your club top-of-mind.
Personalised Follow-Ups – We guide interested golfers through the decision-making process, making it easier for them to take the next step.
This means your club doesn’t have to manually chase leads—we take care of it for you.
Perhaps the biggest advantage of all? This entire paid social media service is included as part of your partnership with PlayMoreGolf.
We handle everything – from ad creation to lead follow-up – so your club can focus on delivering an outstanding golf experience.
By partnering with PlayMoreGolf, your club gains access to a proven, cost-effective paid social media strategy that generates awareness, attracts leads, and nurtures them into membership – all without additional costs or effort on your part.