Ravensworth Golf Club: Celebrating Our First Year with PlayMoreGolf

A Flexible Membership Review by Ravensworth Golf Club

“As we looked to the future of our golf club, and the golf world as a whole, we recognised that many modern-day golfers look at the game differently from the traditional ways of having a club membership and playing in club competitions every week.

If the club was going to be successful in this new world, then we recognised the need to adapt our membership categories and cater for a wider spectrum of golfers. In particular we needed a category that was more flexible and gave the member who plays less frequently, more options to play when they want to play without the commitment of a full membership fee.

While we were looking at this type of category option for ourselves, we talked with PlayMoreGolf and soon realised that they had an off the shelf solutions for us, with many added benefits, that we would struggle to provide for ourselves. This approach also complemented very well our other category offerings and has allowed us to complete a full set of categories suitable for every type of golfer at the club”

Just over a year ago, Ravensworth Golf Club partnered with PlayMoreGolf to enhance the way we welcome and retain members. As we look back on this first year, we’re proud to say the collaboration has been a resounding success, not only for our membership numbers, but also for the sense of community we’ve been able to build.

Why Ravensworth Golf Club Chose PlayMoreGolf

Like many clubs, we recognised the need to adapt to modern lifestyles. Traditional memberships didn’t always fit the needs of today’s golfers, many of whom are balancing work, family, and other commitments. We wanted a flexible solution that would:

• Offer golfers more choice in how they play and spend their membership.
• Attract new audiences who might not have considered joining before.
• Provide us with the tools and insights to grow sustainably.

PlayMoreGolf’s points-based membership system ticked all of these boxes. It gave players the flexibility to enjoy golf on their terms while ensuring the club still benefited from steady, reliable income.

The Results After Year One

The impact has been clear:

• New Member Growth – We’ve welcomed 25+ flexible members who are actively using the course. Many of these golfers would not have joined under a traditional model, so it’s opened the doors to a whole new audience.
• Increased Engagement – Flexible members are playing regularly, bringing friends, and getting involved in club life. This has boosted our bar, catering, and shop sales.
• Better Retention – PlayMoreGolf’s support team have provided ongoing communication, retention strategies, and member engagement tools that have kept satisfaction levels high.

The Support We Received from PlayMoreGolf

What really stands out is the support we’ve received. From initial setup to ongoing promotion and member communications, PlayMoreGolf have been with us every step of the way. Their team understands the challenges that clubs face and offer practical, proven solutions.

• They’ve helped us run targeted marketing campaigns that generated quality leads.
• They’ve provided data insights, so we can see trends and make informed decisions.
• They’ve been proactive in ensuring we are satisfied and most importantly, engaging with our new members.

Looking Ahead

Our first year with PlayMoreGolf has been an exciting journey, and it’s only the beginning. With a thriving community of flexible members now established, we’re looking forward to building on this success, continuing to grow our club, and making Ravensworth a place where golfers of all levels and lifestyles feel at home.