Fairwood Park Golf Club is one of Wales’ standout venues. Set among rolling countryside, the par-73 layout stretches 6,644 yards and is known for strong conditioning, a welcoming feel, and a great test of golf.
Like many clubs, Fairwood Park recognised something important a couple of years ago. Golfers were still keen to play, but the way they wanted to commit to membership was changing. More people were balancing work, family, and rising costs – and for some, a traditional 7-day membership felt like too much of a jump.
Rather than let those golfers drift away into occasional green fees, Fairwood Park decided to take a more proactive approach.
That’s when they introduced a flexible membership category with PlayMoreGolf.
The club’s goal wasn’t to replace full membership. It was to strengthen the overall membership offering by giving modern golfers a clear entry point.
Their priorities were simple:
Instead of trying to build and manage a scheme in-house, Fairwood Park chose PlayMoreGolf for the complete support package — including marketing, membership processing, and ongoing member communications.
Since launching the category in March 2023, the outcomes have been strong and consistent:
It’s also worth noting that this level of growth sits above the typical Welsh average for the first two years of a flexible category, making Fairwood Park a strong performer.
Most importantly, the flexible option hasn’t just added numbers. It has brought in golfers who are genuinely engaging with the club.
What Fairwood Park Said About Working With PlayMoreGolf
Managing Director Rhodri Evans shared his view on the partnership:
“We have worked with PlayMoreGolf since 1st March 2023 after we approached them to provide a flexible membership solution for our golf club. The whole process working with Mark Selby has been simple, enjoyable and successful and has produced better-than-expected results. We have added 37 new members to our club in a short space of time and a number of these have progressed to full membership.
PlayMoreGolf handle all the processes via their website and provide excellent support, advice and marketing resources. Mark is always on hand to answer any enquiries and to provide guidance on how to make the most of the partnership. The flexible membership solution provided by PlayMoreGolf has been far easier than trying to run a scheme in-house and has produced an excellent membership option for both the club and members.”
Fairwood Park’s story is a strong reminder that flexible membership works best when it’s seen as a bridge, not a discount.
It gives time-poor golfers a reason to join. It gives the club a way to retain them. And it creates a natural pathway towards full membership when circumstances change.