Within the golf industry, there is a clearly a shift, whether that be a younger demographic playing, participation up, golf membership declining in places, the emergence of entertainment at driving ranges such as Top Tracer and Trackman or that the 7-day model doesn’t work for everyone anymore.
To add to that, golf clubs are having to also navigate the increase in National Insurance in April 2025, with many clubs looking at another £30k bill! So it wouldn’t surprise anyone if some clubs are feeling a little anxious about their golf membership renewal.
Could a different membership, a more progressive membership, a membership that not only retains members and creates a pathway for new members, be an option?
Here, we delve into our points-based membership, which could provide more flexibility and value for golfers, as well as help mitigate those rising golf club costs.
Instead of a large upfront fee, you can purchase points and use them as you play. This means you’re getting better value for money as the points are dependent on the season, day of the week and time of day. Golf clubs can look at their utilisation and create a matrix that suits the clubs needs and entice golfers to play in their regular empty tee times.
Traditional memberships can sometimes make you feel you have to play otherwise it’s not value for money. With a points-based system, you only use points when you play, reducing financial stress.
Our points-based memberships allow the golfers to use points not only at their desired home club but can also use points at multiple courses within our network of 200 golf clubs. This means a great choice and variety all under one membership.
PlayMoreGolf members can carry over any unused points when they renew, meaning they’re not losing out on more golf.
If work, family, or other commitments make it hard to golf regularly, a points-based membership lets you enjoy the game without the pressure.
It is no secret that golf clubs want more full members, but don’t always have the option for a smooth transition from green fee payer to 7-day golfer. A points-based membership creates an obvious path to this, and acts as a bridge between visitor to full member.
When choosing a membership, many golfers will do their research to determine which membership best suits them for the best value for money. If they are confident they will play every week, full membership is by far the best option. However, if they can’t always commit to this, a points-based solution will work best.
With today’s pressures, golfers are becoming more inclined to ensure their golf is value for money, and every golf club should have something in place to capture golfers who may be thinking about leaving. If this is in place, golf clubs’ anxiety should be reduced. A points-based membership can alleviate these concerns during your golf membership renewal period.