Email Marketing Drives Membership Growth & Retention

Save time and generate more revenue with email marketing

Email marketing is one of the most powerful tools a golf club can use to attract new members, nurture prospects, and keep existing members engaged. But for many clubs, running effective email campaigns is time-consuming, complex, and often underutilised.

At PlayMoreGolf, we take care of everything – from automated email sequences to audience segmentation and performance tracking. Best of all, this service is included in our partnership at no additional cost, giving clubs a professional-grade email marketing system without the extra workload.

Here’s how our email marketing strategy helps golf clubs convert and retain more members while making life easier for club managers.

Email Automation: Saving Time While Maximising Results

Managing memberships manually is inefficient. Following up on every enquiry, renewal, or member update takes time—time that could be spent improving the club experience instead.

Our automated email system ensures the right message reaches the right person at the perfect time, without the need for constant admin work.

• New enquiry follow-ups – When a potential member expresses interest, they receive timely, personalised emails guiding them through the membership process.
• Member onboarding – New members get a series of welcome emails to introduce them to the club, its facilities, and how to get the most out of their membership.
• Renewal reminders – Members approaching their renewal date receive automated reminders and incentives, reducing churn and improving retention rates.
• Engagement emails – Inactive members receive tailored emails encouraging them to book a round or get involved in club activities.

All of this runs in the background, saving hours of admin time while keeping communication consistent and professional.

Email Sequencing: Guiding Members Through the Journey

Sending one-off emails isn’t enough to build strong relationships with your members. Email sequencing ensures that every prospect or member is guided through a structured journey.

For example:

A potential member enquiry sequence might look like this:

• Day 1: A warm, personalised email introducing the club and flexible membership benefits.
• Day 3: A follow-up answering common questions and sharing testimonials from current members.
• Day 7: An exclusive offer or incentive to encourage sign-up.
• Day 14: A final reminder, reinforcing the benefits of joining.

A renewal sequence could include:

• 60 days before renewal: A reminder email with the benefits of staying on.
• 30 days before renewal: A personalised message, offering an incentive to renew early.
• 10 days before expiry: A final reminder, creating urgency.
• After expiration: A follow-up offering an easy way to reinstate their membership.

This structured approach ensures members are engaged at every stage, increasing conversion and retention rates without manual follow-ups from staff.

Audience Segmentation: Personalising Communication for Better Engagement

A one-size-fits-all approach doesn’t work in email marketing. Some members play multiple times a week, while others only visit occasionally. Some may be new to the club, while others are loyal, long-term members.

That’s why we use audience segmentation to tailor emails based on different member behaviours and needs.

• Active vs. inactive members – Encouraging less active members to play more often while rewarding regular members.
• New vs. long-standing members – Different messaging for new joiners vs. long-time members.
• Renewing vs. expiring members – Focused renewal reminders only sent to those who need them. 
• Lead type segmentation – Tailoring messages based on whether someone has just enquired or has engaged multiple times.

By sending more relevant emails, we improve engagement rates and drive more conversions and renewals.

Split Testing: Finding the Best-Performing Emails

How do you know what works best – plain text emails or a fully branded newsletter? A short, punchy subject line or a more detailed one?

We use split testing to continuously improve email performance, testing things like:

• Text-only vs. branded designs – Some audiences prefer a sleek, professional look, while others respond better to simple, personal emails.
• Subject lines – Testing different phrasing to increase open rates.
• Call-to-actions (CTAs) – Finding out whether “Join Now” works better than “Discover Membership Options.”

These insights help refine future campaigns, ensuring we get the best possible results for your club.

Included in Your PlayMoreGolf Partnership – No Additional Costs

The best part? All of this is included in your partnership with PlayMoreGolf.

• No additional fees for email marketing.
• Access to Hubspot CRM System
• Automated emails, sequences, and tracking handled for you.

We take care of the hard work, so your team can focus on delivering a great member experience.

A Smarter Way to Manage Membership Emails

Email marketing is a game-changer for golf clubs when done right. But without automation, segmentation, and ongoing optimisation, it can be time-consuming and ineffective.

At PlayMoreGolf, we provide a fully managed email marketing system that attracts new members, improves retention, and enhances engagement – all without extra effort from your team.

Want to see how our email marketing strategy can grow your club?