Summer is a crucial season for golf clubs. Longer days, better weather, and a natural spike in interest offer the perfect opportunity to grow your membership base and drive revenue. But with increasing pressure on time, budgets, and competition, many clubs are left asking the same question:
How do we maximise the summer season without stretching our resources too thin?
That’s where PlayMoreGolf comes in.
We don’t just offer a flexible membership model, we deliver a complete solution designed to help your club attract new members, retain existing ones, and ultimately increase revenue where it counts.
The modern golfer is changing. Not everyone can commit to a full 5- or 7-day membership. Whether it’s due to work, family, or lifestyle, many golfers are simply looking for something more flexible – and if your club doesn’t offer it, they’ll go elsewhere.
A points-based flexible membership allows clubs to tap into a whole new market segment. It gives golfers a way to enjoy your course on their terms, while still providing predictable income for the club. Crucially, our data shows that this category doesn’t replace full membership, it complements it. In fact, over 15% of flexible members go on to upgrade to full membership later.
We all know the golfer who says, “I just can’t justify the full fee anymore.” Traditionally, that meant losing them altogether. With PlayMoreGolf, you don’t have to.
Our flexible membership acts as a safety net, helping clubs retain members who are no longer playing as much as they used to – whether due to affordability, injury, or life changes. It keeps them connected to the club, spending in the pro shop, bringing guests, and attending events.
Even better, when life settles down, they’re far more likely to upgrade back into a full category – retained instead of lost.
A key reason clubs choose PlayMoreGolf is the comprehensive marketing support we provide. This summer, we’ll help you promote your membership offer with:
And yes, we manage the ad budget too, all included in your partnership.
Our platform integrates seamlessly with your existing booking system, meaning new member sign-ups, tee time booking, renewals, and communication are all automated. That’s less admin for your staff and more time spent improving the member experience.
From intuitive dashboards to self-service features for members, we remove the friction and allow your team to focus on growing the club, not managing spreadsheets.
The numbers speak for themselves. In March alone, PlayMoreGolf generated over £1.2 million in membership revenue for our partner clubs. With the summer months ahead, now is the perfect time to take advantage of increased interest and drive your own growth.
Whether you’re looking to boost summer memberships, retain time-poor players, or simply increase your club’s visibility, PlayMoreGolf offers a proven solution.
You don’t need to overhaul your membership structure. Nor do you need to hire extra staff. You just need the right partner.
PlayMoreGolf gives your club the tools, support, and flexibility it needs to increase revenue and attract the next generation of golfers – all while protecting your full membership offering.
Let’s make this summer your club’s most successful one yet, get in contact today.