Partner Golf Club Course | Scotland
PlayMore Golf | Partner Golf Club

Increasing membership revenue at golf club’s

Implementing a points-based Flexible Membership category to generate more members

Does your golf club need to grow its membership numbers?

PlayMoreGolf supports club’s with implementing a flexible membership category.

Are you short on time?

By partnering with PlayMoreGolf, we support your venue with marketing, sales, customer support, payment processing and much more.

Improve better tee sheet utilisation

Through a points-based membership, we drive golfers to play at off-peak which allows you to generate revenue all throughout the day.

Benefits in joining the PlayMoreGolf network

Guaranteed revenue up front

Saves you time

Increase membership profitability

Improve tee sheet utilisation

Creating a pathway to full membership

Better membership retention

Services you receive with PlayMoreGolf

Marketing

Lead Generation

Sales / CRM System

Customer Support

Account Management

Payment Processing

How PlayMoreGolf works

  • A golfer will purchase a membership via the PlayMoreGolf website or App and choose a ‘home’ club. A membership is valid for 12 months.
  • They will receive X number of points. (options in the table below) to be used against their rounds of golf.
  • 80% of the points will be used at their designated home club. The remaining 20% – these are called ‘Flexi Points’ – can be used to play at other partner clubs.
  • Each point is worth £3.75. Every golf course has their own points-matrix which PlayMoreGolf will help you to create based on your tee sheet utilisation.
  • Each time a golfer plays, their points will be deducted from their overall balance automatically.
  • If a golfer runs out of points, they can top up their balance. Any unused points will roll over upon renewal. If a golfer does not renew their membership, the points will expire.
Membership 1 2 3 4
Price £300 £375 £420 £525
Points 80 100 112 140

Testimonials

Richard Crawshaw
Head Professional, Wortley Golf Club

We decided to choose PlayMoreGolf over doing our own membership system, mainly because of the backup and support that they can give you. Their experience is invaluable in helping you. We’ve had over 100 players join on the scheme

PlayMoreGolf has been a game-changer for our golf club! Their innovative and flexible membership scheme has helped us to attract new members and increase our revenue. The platform is easy to use and manage, and it offers great value for both the club and the golfers.

James Short
General Manager

Frequently Asked Questions

Just because the selling price of the flexible membership is cheaper than more traditional categories does not mean it is cheap golf. Flexible membership generally deliver a value 3-4 times higher than traditional members because they play less golf. The key difference being that as a club you control the value of the points matrix and when flexible members can play so you can control the true value a flexible member offers.

 

This may well be the case for your club as flexible membership is not for every club. However, if the membership strategy for your club is to grow membership, to increase the utilisation of your tee sheet at quiet times, to attract a different type of golfer to your club, and to provide a stepping stone for future 5&7 day members, then a new flexible approach could be just the thing.

 

Our view has always been that when we explain to our members what we are doing and why we are doing it this helps to educate your current members to the benefits of introducing this new flexible approach. Most importantly we always recommend distinct differences between the benefits that a club 5&7 day member receives versus what a flexible member receives. Shorter booking window, limited competition access, protecting peak tee times so flexible members play at quieter times of the day.

Yes you could as we are not the only provider of flexible membership software solutions. We are though the only provider that offers the end-to-end solution to FIND, JOIN, PLAY, RETAIN flexible members on your behalf. Whist you might generate a little more revenue by running the scheme yourself, the cost to run this scheme would be 4 times higher than your cost to partner with PlayMoreGolf. The result being your level of profit to run your own scheme would be significantly lower than with PlayMoreGolf. We have a simulator that can show you how. 

 

There may be some of your current members that might move into this category. Our data shows this number is very small. We should ask ourselves if these members would be leaving anyway as their current category does not work for them. Keeping them attached to your club because you have a flexible approach to membership means you could move them back to 5&7 day membership in the future. Current members who move into a flexible membership will also play their golf differently and will move to quieter times of the day. This means you open a slot to bring a new member in. We tend to see on average 20% of flexible members will upgrade into full club membership. 

 

By setting different benefits, shorter booking windows and by protecting peak tee times with a higher points value results in this not happening.

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