PlayMoreGolf, the UK’s leading flexible golf membership platform, is pleased to announce a new partnership with the Club Management Association of Ireland (CMAI), marking its official launch into the Irish golf market.
This collaboration will allow golf clubs across Ireland to introduce a flexible, points-based membership category, offering a fresh approach to member recruitment, retention, and revenue generation. The partnership comes at a time when clubs are looking to adapt to changing golfer habits and ensure their membership offerings remain attractive, accessible, and future-ready.
Through this partnership, CMAI member clubs will gain access to PlayMoreGolf’s full-service membership solution – including automated technology, lead generation and marketing support, and a national network of golfers. Golfers benefit from greater flexibility, the ability to use their points at multiple clubs, and a cost-effective way to stay engaged with the game – especially when time or budget might not allow for full membership.
Brad Chard, Chief Operating Officer at PlayMoreGolf, commented:
“We’re incredibly excited to be launching PlayMoreGolf in Ireland and to be working with such a respected organisation as CMAI. Our model has already delivered proven success across England, Scotland, and Wales – driving membership growth, retention, and revenue for hundreds of clubs. We look forward to helping Irish golf clubs do the same.”
Mark Ruddy, Chief Executive Officer of CMAI, added:
“Flexible membership is a proven model across the UK, and we’re pleased to partner with PlayMoreGolf to bring their experience and technology to our member clubs in Ireland. This collaboration gives clubs the tools and support they need to implement a modern membership category that complements, not replaces, traditional full membership.”
With a growing number of golfers seeking more tailored and affordable membership options, PlayMoreGolf provides a timely solution that meets today’s needs without compromising club values. The platform is already in place at over 200 clubs across the UK and is now ready to support Irish venues looking to evolve their membership strategy.
Founded in 2016, PlayMoreGolf is the UK’s leading flexible membership platform, offering a points-based alternative to traditional golf club membership. The platform is designed to help clubs attract new members, retain existing ones, and maximise revenue – while giving golfers the flexibility to play when and where it suits them. PlayMoreGolf also provides clubs with full marketing support, CRM integration, and booking system automation.
The Club Management Association of Ireland (CMAI) represents and supports managers of golf clubs across Ireland. The association provides education, networking, and development opportunities for its members, and works