What are the potential challenges in implementing a points-based membership solution?

Challenge hitting ball | PlayMoreGolf | Flexible Membership
By Brad Chard - 05/02/24

Things you should consider before launching a points-based membership category

Have you thought about introducing a flexible membership in the past or is thinking about introducing one now? I wanted to share with you some of the potential challenges you may wish to consider. These challenges are things we talk about to clubs who are thinking about implementing a flexible membership solution.

  • Determining the point value of each round of golf. This can be difficult, as there are many factors to consider. Such as, the time of day, the day of the week, seasonality, and current utilisation patterns.
  • Developing a system for tracking points. This system needs to be accurate and efficient, as it will be used to determine how many rounds of golf each member can play.
  • Communicating the points-based system to members.  Members need to understand how the system works to make informed decisions about their golf play.
  • Ensuring the scheme works alongside existing categories of membership and does not detract away from a clubs membership plan for 5/7 day membership growth. This is the most recurring question we get from clubs interested in implementing a flexible membership category.

The benefits in launching a flexible points-based membership

Despite these challenges, a points-based golf membership solution can be a valuable tool for clubs that want to manage their tee times more effectively and provide members with more flexibility.

Furthermore, here are some additional challenges that may be encountered:

  • Implementing an effective marketing plan to attract new flexible members to your golf club. Just introducing a new category does not make it successful as clubs need an effective marketing plan to target the type of golfer who would be interested in a flexible membership category.
  • Accommodating peak demand. During peak times, such as weekends and holidays, there may not be enough tee times available to accommodate all members who want to play. This can lead to frustration and dissatisfaction among members.
  • Cost. Implementing a points-based system can be expensive, as it requires new software and admin time to operate it and market it.

Overall, the decision of whether to implement a points-based golf membership system is a complex one. Clubs need to carefully consider the challenges involved before deciding.

At PlayMoreGolf we have a simple guide that clubs can follow that ensures the challenges do not become reality.  For more information or to receive a copy of this guide please email [email protected]