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Sandwell Park 50 new members in 12 months
Case Study: How Sandwell Park Golf Club Gained 50+ Flexible Members in 12 Months
By Brad Chard - 17/12/24

Successfully Implementing Flexible Membership with PlayMoreGolf Background to Sandwell Park Sandwell Park Golf Club, located on the edge of Sandwell Valley in the Midlands, launched its flexible membership category with…... Read more

golf clubs members in a clubhouse creating a nice culture
Why Membership Retention in Golf Clubs is So Important
By Sam Green - 10/12/24

How retention helps your golf club’s experience, culture and finances Golf clubs, like many other membership-based organisations, thrive on the loyalty and commitment of their members. While attracting new members…... Read more

Golf club manager completing membership survey
Top tips to retain more members
By Brad Chard - 02/12/24

How to retain more of your golf members this renewal Attracting new golfers to your club is challenging enough, but retaining them is an entirely different task. While participation in…... Read more

A golf club manager thinking about what to do with their additional membership revenue
A welcome injection of membership revenue
By Bruce Porter - 25/11/24

How a flexible membership category can give your golf club an injection of revenue Over the past few years, golf clubs have witnessed a shift in membership trends, moving towards…... Read more

Golf club general manager looking at black friday membership offers
Should Your Golf Club Offer Membership Deals on Black Friday? 
By Matt Smith - 19/11/24

Black Friday for Golf Clubs? When it comes to attracting new members, golf clubs often rely on traditional methods, and in some cases, hoping people join! Word of mouth, reputation,…... Read more

Golf club manager writing their membership renewal letters
Communication to improve your golf membership renewal period
By Sam Green - 12/11/24

How often should you communicate with your members ahead of their membership renewal at your golf club? As the membership renewal season approaches at golf clubs, one of the most…... Read more

General manager planning their winter golf membership
Is Your Golf Membership Season Over in the Winter? Not Necessarily! 
By Matt Smith - 08/11/24

As winter approaches, many golf clubs may wonder if it’s time to wind down their membership drive and hunker down in the warmth of the clubhouse. The days are shorter,…... Read more

What does the new UK budget mean for your golf club
Implications of Increased Employment Costs on Golf Club Management in Light of the UK Budget 2024 
By Alastair Sinclair - 05/11/24

Strategies for Effective Cash Management and Outsourcing to PlayMoreGolf saving on average over £25,000 annually.  The UK’s recent Budget 2024 has introduced several changes that will significantly impact various sectors,…... Read more

Golf club manager working on his membership options
Why Flexible Membership Options Are Becoming More Vital for Golf Clubs Rather Than Relying Just on Green Fees
By Sam Green - 29/10/24

Consistent Income is Key to Financial Stability for Golf Clubs In the competitive world of golf, clubs are constantly exploring ways to improve financial stability and attract players. While pay-as-you-play…... Read more

golf club manager standing outside in the winter with a golf membership board
The long-term benefits of launching a Flexible Golf Membership category in the winter
By Bruce Porter - 22/10/24

Introducing a Flexible Membership for Winter: The Smart Choice for Your Golf Club Many golf clubs face a challenge during the quieter winter months and attempt to drive participation by…... Read more

general manager looking at their golf club revenue by flexible membership
Debunking the Myth: Why Flexible Golf Memberships Are Not Just Cheap Golf
By Brad Chard - 14/10/24

A common misconception often heard in the golf community is that flexible golf memberships are simply cheap golf, undermining the value of traditional memberships. While everyone is entitled to their…... Read more

flexible members playing golf on a heathland course
Why Your Active Full Members Won’t Downgrade to a Flexible Membership Category
By Brad Chard - 07/10/24

A Flexible Membership is Perfect for Your Golf Club When we introduce the PlayMoreGolf opportunity to golf clubs, one of the most common concerns is: “Will offering a flexible membership…... Read more

Membership retention
Increase member retention at your golf club with flexible memberships
By Brad Chard - 01/10/24

Boosting Membership Retention at Your Golf Club As you might expect, we’re advocates for points-based memberships as a tool for retaining current members. However, we want to take this opportunity…... Read more

golf club manager thinking about implementing flexible membership options
Should Golf Clubs Offer Flexible or Points-Based Membership Options?
By - 24/09/24

For several years now, golf clubs have grappled with the question: should they introduce a flexible or points-based membership category? At PlayMoreGolf, we understand the many advantages flexible memberships offer…... Read more

Discounted golf memberships | PlayMoreGolf
The Pros and Cons of Discounting Golf Membership
By - 10/09/24

Does Offering Discounted Membership Work for Golf Clubs? In the competitive world of golf club memberships, offering discounts is a common strategy to attract new members and bolster numbers. However,…... Read more

Golf club manager looking at their computer screen showing membership revenue
The Impact of Flexible Membership on Your Golf Club’s Revenue
By - 09/09/24

Alternative Membership Revenue Streams in Your Budget As the budgeting season approaches, golf clubs are beginning to review their membership categories and assess associated revenue streams. General Managers and Club…... Read more

A golf club manager looking blankly at their computer whilst trying to do marketing
Marketing Support We Provide for Your Flexible Golf Membership Category
By - 04/09/24

Unlocking Golf Club Success Through Strategic Marketing  In the competitive landscape, effective marketing is crucial for golf clubs seeking to thrive and attract local golfers. One solution that has gained…... Read more

Golf club manager trying to manager flexible membership scheme
How to Effectively Manage a Flexible Membership Programme
By - 28/08/24

Are you a golf club considering the introduction of a flexible membership scheme? If your golf management system includes a flexible membership module, this could be a viable option for…... Read more

Golf club manager helping retain his existing memers
Enhancing Member Retention at Your Golf Club
By Brad Chard - 20/08/24

Retain your golf club members It’s no surprise that we would advocate for a points-based membership system as a means of retaining current members. In this article, we aim to…... Read more

Golf club manager looking at dynamic pricing
Dynamic Pricing: A Game-Changer or a Hazard for Golf Clubs?
By - 13/08/24

Dynamic pricing can be a powerful tool for golf course operators, but its implementation requires careful consideration. Balancing revenue optimization with customer satisfaction is crucial to the success of any…... Read more

A golf course in England
Should Your Golf Club Prioritise Membership or Green Fee Revenue?
By - 06/08/24

Determining Revenue: Membership or Green Fees? Should your golf club focus on attracting more members or increasing casual green fee visitors? Does your club prefer contracted memberships or rely on…... Read more

corporate members having a meeting before playing golf
Managing a Corporate Membership effectively 
By Brad Chard - 30/07/24

I have a Corporate Membership scheme but find it hard to manage it.     We hear from many golf clubs all over the UK telling us that they have a great…... Read more

A golf club manager walking around their club trying to increase membership numbers
My golf club needs to increase membership numbers
By Brad Chard - 23/07/24

Your Golf Club’s Membership Strategy  The summer is in full swing now. But, are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? Did…... Read more

What impact does flexible membership have on your overall membership revenue?
By Brad Chard - 15/07/24

Generating more golf membership revenue Most golf clubs have now gone through their membership renewal period for this year. And, despite us being in the middle of the summer, which…... Read more

Generate more revenue through your tee sheet
Generating more revenue from your tee sheet
By Brad Chard - 09/07/24

Can a points matrix help to control utilisation on the golf course?  We are all quite familiar with the traditional membership subscription model. Overall, this provides members with unlimited golf…... Read more

3 intermediate golf members
Why do golf clubs offer an intermediate membership category? 
By Brad Chard - 02/07/24

Can intermediate memberships be a successful category at my golf club?  This is an area I have been giving a lot of thought to recently. I ask myself “why do…... Read more

Matt Smith | Flexible Golfer | PlayMoreGolf
What makes me a flexible golfer? 
By Matt Smith - 25/06/24

Are all flexible golfers the same? I’m Matt and I have a handicap of plus 2. People ask me why on earth am I a flexible golf member with a…... Read more

Flexible members blog
Why is there a negative view about flexible golf membership?  
By Matt Smith - 18/06/24

4 myths about Flexible Membership  Flexible golf is thriving. More golf clubs are implementing the category into their membership options. However, we believe there are a few misconceptions about flexible…... Read more

Why flexible members are not cheap golf
Why Flexible Memberships are not Cheap Golf 
By Matt Smith - 11/06/24

Identifying new sources of revenue is at the top of every General Manager’s priority list. Opportunities such as wedding breakfasts and Christmas parties are appealing options. However, when it comes…... Read more

golf club membership manager holding up pros and cons signs
5 Pros and Cons (or myths) of Flexible Membership 
By Brad Chard - 04/06/24

Finding the balance with points-based membership categories  Within the overall lifetime of golf membership, flexible points-based memberships are relatively new following the development of technology to golf club management.    That…... Read more

golf club manager having the power of the points based membership
The Power of Points-Based Membership in Golf 
By Brad Chard - 28/05/24

Points-based memberships are the future of golf What are my options for introducing a flexible points-based membership and what prevents my full members downgrading onto it?  I am often asked…... Read more

Golf club general manager writing a marketing strategy for flexible membership
What is the Marketing Strategy to Promoting a New Flexible Membership? 
By Brad Chard - 21/05/24

Now your golf club has made the decision to introduce a new flexible membership category. It is crucial you put together a thoughtful marketing strategy to promote this new category…... Read more

golf driving range and golf course
Finding the Balance Between Off-Course Golf Entertainment and On-Course Traditions
By Brad Chard - 14/05/24

Bridging the Gap: Are Companies like PlayMoreGolf the Solution to Combining Off-Course Golf with On-Course Golf?  How much is golf changing?  Golf has long been a beloved sport, known for…... Read more

Zest.golf partnership with PlayMoreGolf
PlayMoreGolf and Zest.Golf announce strategic partnership
By PlayMoreGolf - 10/05/24

A new collaboration to boost the global golf market PlayMoreGolf, the leading online golf membership platform, and Zest.Golf, an innovative channel manager for golf courses, have announced a strategic partnership…... Read more

Flexible Membership golf club
How Golf Club’s Should Set Up Their Flexible Membership 
By Brad Chard - 07/05/24

Optimising Pricing and Structure for Flexible Memberships: A Comprehensive Approach   In the realm of golf club memberships, the concept of a flexible membership has gained traction as an alternative to…... Read more

Golf sales manager following up with a flexible membership lead
Maximising Sales Leads
By Brad Chard - 30/04/24

How to get the most out of leads generated for your golf club  In the dynamic world of sales, every lead is a potential opportunity waiting to be seized. The…... Read more

A golf club manager working on a marketing strategy for playmoregolf
A Marketing Strategy to Attract Flexible Members 
By Brad Chard - 23/04/24

How to implement an effective marketing strategy to generate more members?   This is a question many golf clubs will pose to us. One key benefit for partner clubs is that…... Read more

Flexible membership golfers sitting around a table
5 missed opportunities for your golf club not having a Flexible Membership category 
By Brad Chard - 16/04/24

Should golf clubs have a Flexible or Points-based membership category?    This is a question golf clubs have asked themselves for a few years now. At PlayMoreGolf, we know the benefits…... Read more

Golf members watching green fee golfers in the rain
Golf Membership Revenue vs Ad Hoc Green Fee Revenue? 
By Brad Chard - 09/04/24

Will your golf club generate more revenue through membership or green fees? Should I try to take on more members or casual green fee visitors?  Are you a club that…... Read more

Price led blog post. PlayMoreGolf
Demand led price increases are great for our golf club 
By Brad Chard - 02/04/24

How to structure your points-based membership to run alongside your green fee price strategy.  Given the unprecedented demand experienced by golf clubs in the post COVID pandemic era, participation levels…... Read more

Attract flexible members to your golf club.
How to attract more members to your golf club? 
By Brad Chard - 19/03/24

Your Golf Club’s Membership Strategy  Are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? You may be asking yourself what alternative membership models…... Read more

increasing membership numbers with golf manager looking at a graph
Effective Strategies for Increasing Membership Numbers at your Golf Club
By Brad Chard - 12/03/24

Can my golf club grow its membership numbers?  Talking about boosting your golf club membership is not something that many golf clubs have had to think about these past 24…... Read more

Two golf club managers agreeing a contra deal for PlayMoreGolf
How Does a Contra-Deal Work with PlayMoreGolf?
By Brad Chard - 07/03/24

Can my club join the PlayMoreGolf Network and not pay an annual fee?  The short answer to this question is no. However, we do have several different solutions, including contra,…... Read more

Benefits flexible members can receive from membership with PlayMoreGolf
What benefits can a golfer gain from a flexible points-based membership? 
By Brad Chard - 05/03/24

Is a flexible membership right for golfers?  This is not necessarily a question many golf clubs have had to ask themselves recently given the unprecedented boom. Although, we know from…... Read more

Girton joins PlayMoreGolf flexible membership network
Protected: Girton Golf Club joins PlayMoreGolf Network
By - 28/02/24

There is no excerpt because this is a protected post.... Read more

Golf club managers discussing flexible points-based membership
Structuring a Flexible Membership Effectively
By Brad Chard - 27/02/24

What Flexible Membership is Best for your Golf Club  This white paper explores the importance of structuring a flexible membership model for golf clubs and its impact on renewal rates.…... Read more

Full member downgrade? Flexible membership | Playmoregolf
Will introducing Flexible Membership at my golf club cause all my full members to downgrade?
By Brad Chard - 20/02/24

Why a Flexible Membership is perfect for your golf club When we discuss the PlayMoreGolf opportunity with golf clubs, many ask the same question. Will having a flexible golf membership…... Read more

Member retention using points-based membership
Can a points-based membership system help in retaining current members?
By Brad Chard - 20/02/24

Article written by former General Manager and current COO, Brad Chard. Increasing membership retention at your golf club  You would expect us to say ‘yes’ to a points-based membership helping…... Read more

Golf club office team running a successful flexible membership category
12 things you need to run a successful Flexible Membership category
By Matt Smith - 14/02/24

Article written by Club Sales & Club Support Manager Matthew Smith The key to running a thriving Flexible Membership Having a lifestyle membership, associate membership, flexible membership, whatever you want…... Read more

Partner golf club benefits | Increase membership revenue
The Benefits of Your Golf Club Partnering with PlayMoreGolf
By Brad Chard - 07/02/24

Article written by COO, Brad Chard Why your golf club should partner with PlayMoreGolf In today’s competitive landscape, golf clubs face numerous challenges to attract and retain members while staying…... Read more

Dynamic pricing | Best rate | Cheapest Price | PlaymoreGolf
Should golf clubs implement dynamic pricing?
By Alastair Sinclair - 05/02/24

Dynamic Pricing:  Dynamite or Kryptonite for Golf Clubs? While dynamic pricing can be a powerful tool for golf course operators, it is crucial to approach its implementation with caution. Striking…... Read more

Challenge hitting ball | PlayMoreGolf | Flexible Membership
What are the potential challenges in implementing a points-based membership solution?
By Brad Chard - 05/02/24

Things you should consider before launching a points-based membership category Have you thought about introducing a flexible membership in the past or is thinking about introducing one now? I wanted…... Read more

PlayMoreGolf Flexible Membership versus your own
Should I run my own Flexible Membership scheme or work with PlayMoreGolf?
By By Brad Chard - 26/01/24

How to run a Flexible Membership scheme well Are a Golf Club considering introducing a flexible membership scheme?  If your golf management system offers a flexible membership module, then yes,…... Read more

Effective Strategies for Boosting Golf Club Membership Levels
By Brad Chard - 24/01/24

What are effective plans for boosting golf club membership levels?  Talking about boosting golf club membership is perhaps not something that many golf clubs have had to think about this…... Read more

Playing golf in the rain | PlayMoreGolf | Flexible Membership
Will Introducing a Winter Golf Membership Increase Revenue for Your Club? 
By Brad Chard - 24/01/24

How your golf club can increase revenue in the winter Now is typically the time of year where some golf clubs start to consider membership offers or a winter golf…... Read more

Winter golf at Foxhills
Launching a Flexible Membership in Winter
By Brad Chard - 24/01/24

Introducing a Versatile Membership Option for Winter: A Winning Choice for Winter Golf Enthusiasts  Many golf clubs have attempted to combat the sluggish winter months by introducing discounted winter membership…... Read more

Golf Industry Faces Membership Challenges Amidst Strong Rounds Played
By Kerry Ryman - 14/07/23

In May 2023, Golf Business News reported a significant dip in membership numbers within the golf industry, despite the continued strength of rounds played. This shift follows a remarkable surge…... Read more

PlayMoreGolf Blog
Tee Sheet Utilisation
By Kerry Ryman - 30/05/23

In recent years, the global landscape has shifted significantly due to the impact of Covid-19 and the ensuing cost-of-living crisis. This transformation has not spared the golfing world, where memberships…... Read more

PlayMoreGolf Blog
5 Tips For Golf Club Membership Retention
By Brad Chard - 30/11/22

Heading into 2023 there is still a lot of unknowns out there on how golf membership will be affected as the country heads into a recession. In our latest webinar…... Read more