What are the pros and cons of flexible membership? This is often the sort of conversation we have with golf clubs when we are discussing implementing a flexible points-based membership into their club. As any golf club should do, they should cover all bases and do their due diligence when looking to add something new …

Implementing a flexible membership category has helped retain and grow overall numbers About Sandwell Park Located in the heart of the West Midlands, Sandwell Park Golf Club has long been known for its rich history and warm, welcoming atmosphere. But in the face of changing member expectations and evolving lifestyles, the club recognised the need …

Modern golf membership models which attract new players, boost revenue and complement your club’s existing structure If you’re a Golf Club General Manager, Committee Member, Owner or Director, chances are you’ve asked yourself this question recently: “Are there alternative golf membership models that could help us attract more golfers and increase revenue?” With changing golfer …

Does Your Golf Club Really Benefit From Discounting its Membership Joining Fee? In today’s competitive landscape, golf clubs face growing challenges when it comes to attracting and retaining members. With changing lifestyles, rising living costs, and increasing entertainment options, golfers are more selective than ever. One strategy often considered by clubs is to discount or …

How a points-based membership can help your golf membership renewal Within the golf industry, there is a clearly a shift, whether that be a younger demographic playing, participation up, golf membership declining in places, the emergence of entertainment at driving ranges such as Top Tracer and Trackman or that the 7-day model doesn’t work for …