Maximising Sales Leads

Golf sales manager following up with a flexible membership lead

How to get the most out of leads generated for your golf club  In the dynamic world of sales, every lead is a potential opportunity waiting to be seized. The key to converting these leads into loyal customers lies not only in the speed of response but also in the personal touch applied to each

A Marketing Strategy to Attract Flexible Members 

A golf club manager working on a marketing strategy for playmoregolf

How to implement an effective marketing strategy to generate more members?   This is a question many golf clubs will pose to us. One key benefit for partner clubs is that we create a marketing strategy and then implement it.  There are several key factors that can affect the success of joining flexible members.     Using a

5 missed opportunities for your golf club not having a Flexible Membership category 

Flexible membership golfers sitting around a table

Should golf clubs have a Flexible or Points-based membership category?    This is a question golf clubs have asked themselves for a few years now. At PlayMoreGolf, we know the benefits of golf clubs having a flexible membership:   We estimate in England alone, only 18% of golf clubs offer a flexible membership category. That is very

Golf Membership Revenue vs Ad Hoc Green Fee Revenue? 

Golf members watching green fee golfers in the rain

Will your golf club generate more revenue through membership or green fees? Should I try to take on more members or casual green fee visitors?  Are you a club that prefers to have contracted members? Or do you prefer that your customers ‘pay & play’ which is ever more dependent on unreliable weather conditions?  It

Demand led price increases are great for our golf club 

Price led blog post. PlayMoreGolf

How to structure your points-based membership to run alongside your green fee price strategy.  Given the unprecedented demand experienced by golf clubs in the post COVID pandemic era, participation levels are at an all-time high. This inevitably leads to golf clubs reviewing their pricing strategies and increasing their green fees rates to drive better yield.