How to get the most out of leads generated for your golf club  In the dynamic world of sales, every lead is a potential opportunity waiting to be seized. The key to converting these leads into loyal customers lies not only in the speed of response but also in the personal touch applied to each …

How to implement an effective marketing strategy to generate more members?   This is a question many golf clubs will pose to us. One key benefit for partner clubs is that we create a marketing strategy and then implement it.  There are several key factors that can affect the success of joining flexible members.     Using a …

Should golf clubs have a Flexible or Points-based membership category?    This is a question golf clubs have asked themselves for a few years now. At PlayMoreGolf, we know the benefits of golf clubs having a flexible membership:   We estimate in England alone, only 18% of golf clubs offer a flexible membership category. That is very …

Will your golf club generate more revenue through membership or green fees? Should I try to take on more members or casual green fee visitors?  Are you a club that prefers to have contracted members? Or do you prefer that your customers ‘pay & play’ which is ever more dependent on unreliable weather conditions?  It …

How to structure your points-based membership to run alongside your green fee price strategy.  Given the unprecedented demand experienced by golf clubs in the post COVID pandemic era, participation levels are at an all-time high. This inevitably leads to golf clubs reviewing their pricing strategies and increasing their green fees rates to drive better yield.  …