Discounting golf membership can feel like the quickest way to generate joiners. Offers such as “no joining fee” or “15 months for 12” create urgency. They also create a spike in enquiries. But the bigger question is what happens next. From our experience working with clubs, discounting rarely fixes the real issue. It often masks …

Fairwood Park Golf Club is one of Wales’ standout venues. Set among rolling countryside, the par-73 layout stretches 6,644 yards and is known for strong conditioning, a welcoming feel, and a great test of golf. Like many clubs, Fairwood Park recognised something important a couple of years ago. Golfers were still keen to play, but …

Retention is rarely lost at renewal. It is usually lost in the quiet months before it. We’ve worked in golf club environments where the course was excellent, yet churn was stubborn. The issue was not always price. It was often communication. Members did not feel connected, noticed, or guided. Good communication fixes that. It keeps …

If you manage a golf club, you will know this pattern. Membership numbers look healthy. Weekend mornings are busy. Then renewal season arrives and a familiar group starts to wobble. They are not unhappy golfers. They are often your “good” members. They like the course. They like the club. They just do not have the …