Golf clubs are not simply competing with the club down the road anymore. In 2026, they are competing with busy diaries, hybrid working patterns, family commitments, rising household costs and a growing number of ways people can spend their leisure time and money. More than a quarter of working adults in Great Britain were hybrid …

Many golf clubs across the UK are starting to ask the same question: how to grow golf club membership in a way that strengthens the club long term, without undermining existing full categories. It is a valid concern. No club wants to introduce a new membership option that simply encourages full members to downgrade. But …