Points-based memberships are the future of golf What are my options for introducing a flexible points-based membership and what prevents my full members downgrading onto it?  I am often asked this question when clubs are considering alternative membership solutions to 5 and 7 day membership categories.  My response tends to be the same. There is a …

Now your golf club has made the decision to introduce a new flexible membership category. It is crucial you put together a thoughtful marketing strategy to promote this new category to attract new members. We have developed an effective launch campaign for all new partner clubs to ensure you maximise new members, even before your …

Bridging the Gap: Are Companies like PlayMoreGolf the Solution to Combining Off-Course Golf with On-Course Golf?  How much is golf changing?  Golf has long been a beloved sport, known for its tradition, skill, and the serene beauty of the golf course. However, in recent years, there has been a noticeable shift in the golfing landscape. …

A new collaboration to boost the global golf market PlayMoreGolf, the leading online golf membership platform, and Zest.Golf, an innovative channel manager for golf courses, have announced a strategic partnership to support international expansion of PlayMoreGolf and the adoption of Zest.Golf as a leading booking facilitator. About the partnership The partnership will enable PlayMoreGolf to …

Optimising Pricing and Structure for Flexible Memberships: A Comprehensive Approach   In the realm of golf club memberships, the concept of a flexible membership has gained traction as an alternative to the traditional seven-day membership. However, it is crucial to approach the pricing matrix and structure of flexible memberships with a strategic mindset, avoiding the notion …