Success Story: A Flexible Approach to Membership at Fairwood Park Located in the heart of Wales, Fairwood Park Golf Club is a stunning 6,644-yard, par-73 course set amidst rolling countryside. Known for its welcoming atmosphere and well-maintained fairways, the club has long been a favourite among local golfers and visitors alike. Two years ago, Fairwood …

Why Data and Analytics Matter for Increasing Your Golf Club Membership Numbers The golf industry in the UK is evolving, and the clubs that succeed in the future will be those that embrace technology, harness data, and make smarter decisions. Data and analytics are no longer just buzzwords—they are essential tools for understanding member preferences, …

Handling payments efficiently to keep your flexible membership running smoothly A flexible membership category just ticks along in the background with little input required – right? This is something I hear often from golf club managers. The assumption is that once a flexible membership scheme is set up, it runs itself. But is that really …

Why is Customer Service So Important for Golf Clubs? As a business, our mission is to connect a golf venue and it’s membership goals, with the infrequent golfer, turning them into a paying member of the club. Doing this in an effective way requires a huge amount of moving parts, with one of those parts …