When golf clubs talk about the success of flexible membership, the conversation often focuses on numbers — joiners, revenue, yield, or utilisation. But at Wirral Golf Club, the real story runs deeper. Their success is driven not just by the category itself, but by a strategic philosophy: flexible members are treated as part of the …

In an ever-changing golf landscape, clubs across the UK are learning that flexibility isn’t just a modern convenience — it’s a commercial necessity. While full membership will always be the cornerstone of a successful golf club, introducing a flexible membership category can act as the safety net that protects your core business, attracts new players, …

Across the UK, many clubs are already planning their next round of golf membership price increases. Rising staffing costs, supplier price rises, utilities volatility, national insurance changes and the ongoing effects of inflation have placed significant pressure on club finances. When costs rise everywhere, it’s logical to consider how membership revenue can keep pace. However, …