The halfway point of the year provides a useful opportunity for golf clubs to pause and look at how visitor and membership revenue is developing. By July, there is usually enough information to identify clear patterns. Visitor bookings have been coming in for several months, membership renewals and resignations are better understood, and the main …

Golf is in a strong position. Participation remains high, new formats are introducing people to the game and millions of adults and juniors are engaging with golf around the world. The latest R&A Global Golf Participation Report found that 108 million adults and juniors now play golf in some form outside the USA and Mexico. …

Flexible membership is often a strong fit for golfers who like the idea of joining a golf club, but are not quite ready for the cost, commitment or regular usage required from a traditional full membership. That makes the sales journey different. A full membership enquiry is often more straightforward. The golfer may already know …

Flexible membership should never be a “set it and forget it” category. For golf clubs across the UK and Ireland, the first half of the year often provides enough insight to understand whether a flexible membership proposition is working as intended. By mid-year, clubs can start to see patterns in enquiries, sign-ups, usage, booking behaviour, …

Flexible membership can be one of the most effective ways for golf clubs to attract new golfers, monetise underused tee sheet periods and create a pathway into fuller membership categories. However, the success of a flexible category depends heavily on how it is structured from the start. The issue is rarely the concept of flexible …