Golf is in a strong position. Participation remains high, new formats are introducing people to the game and millions of adults and juniors are engaging with golf around the world. The latest R&A Global Golf Participation Report found that 108 million adults and juniors now play golf in some form outside the USA and Mexico. …

Flexible membership is often a strong fit for golfers who like the idea of joining a golf club, but are not quite ready for the cost, commitment or regular usage required from a traditional full membership. That makes the sales journey different. A full membership enquiry is often more straightforward. The golfer may already know …

Flexible membership should never be a “set it and forget it” category. For golf clubs across the UK and Ireland, the first half of the year often provides enough insight to understand whether a flexible membership proposition is working as intended. By mid-year, clubs can start to see patterns in enquiries, sign-ups, usage, booking behaviour, …

Flexible membership can be one of the most effective ways for golf clubs to attract new golfers, monetise underused tee sheet periods and create a pathway into fuller membership categories. However, the success of a flexible category depends heavily on how it is structured from the start. The issue is rarely the concept of flexible …