Summer brings golf clubs into contact with a much wider audience. Longer days, better playing conditions, society bookings, golf breaks and greater demand for visitor tee times all create opportunities to welcome golfers who may not ordinarily play at the club. As July moves into August, many clubs across the UK and Ireland will have …
Visitor golf is an important part of the revenue mix for clubs across the UK and Ireland. Green fees help fill available tee times, introduce new golfers to the club and generate additional spend across the bar, catering and professional shop. At the right times and the right price, visitor golf can deliver strong returns. …
How to price, structure and sell flexible memberships to grow contracted revenue, reduce financial risk and outperform traditional green-fee income. Read the White paper here
Quiet Afternoons Are Where Value Quietly Leaks Golf clubs naturally spend a great deal of time focusing on peak-time demand. Saturday mornings are monitored carefully. Prime tee times are protected. Visitor pricing is regularly reviewed. Yet one of the biggest commercial opportunities on the tee sheet can receive far less attention: The quieter afternoon tee …
A busy tee sheet is easy to celebrate. More visitor rounds, a growing membership base and a full car park can all look like signs of progress. Yet volume alone does not show whether a club is generating the right return from its available capacity. The fuller picture depends on who is playing, when they …