A tee time may have a price attached to it, but that does not necessarily reflect what it is worth to the golf club. Many clubs still set green fees by looking at nearby competitors, applying an annual increase to historic rates or deciding what feels reasonable for the quality of the course. Those comparisons …

One of the most common concerns golf club committees raise when discussing flexible membership is understandable: What happens if our existing full members decide to downgrade? It is a question every club should consider before introducing another membership category. No club wants to reduce the value of its core subscription or give regular golfers a …

When golf clubs compare flexible membership with visitor golf, the conversation often begins with the value of an individual round. In the example used within our latest financial white paper, a flexible member’s home points equate to £32 per round, compared with a £40 visitor green fee. Viewed in isolation, the £40 green fee appears …

This summer, golf clubs across the UK and Ireland will welcome golfers with a wide range of playing habits. Some will play almost every week. Others may visit once during a holiday or society day. Between them is a valuable group that plays regularly, enjoys the club environment and wants golf to remain part of …

For years, golf clubs across the UK and Ireland have asked the same question: how do we attract younger golfers? It is an understandable concern. Clubs are thinking about succession planning, sustainable membership numbers, future volunteers and what their membership base will look like in ten or twenty years. But perhaps the challenge is not …