Dynamic pricing can be a powerful tool for golf course operators, but its implementation requires careful consideration. Balancing revenue optimization with customer satisfaction is crucial to the success of any dynamic pricing strategy. Dynamic pricing, also known as surge or demand pricing, is not new to the golf industry. However, it took a back seat …
Determining Revenue: Membership or Green Fees? Should your golf club focus on attracting more members or increasing casual green fee visitors? Does your club prefer contracted memberships or rely on ‘pay & play’ customers, whose participation is often influenced by unpredictable weather conditions? Many golf clubs across the UK prefer the steady income from contracted …
I have a Corporate Membership scheme but find it hard to manage it. We hear from many golf clubs all over the UK telling us that they have a great Corporate Membership scheme in place that attracts interest from local and national corporates. The revenue the club generates from its Corporate Membership also contributes to …
Your Golf Club’s Membership Strategy The summer is in full swing now. But, are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? Did your renewal period not go according plan? You may be asking yourself what alternative membership models are there available to help your golf club attract …
Generating more golf membership revenue Most golf clubs have now gone through their membership renewal period for this year. And, despite us being in the middle of the summer, which normally means full operation mode, many General Managers and Club Secretaries are already looking ahead to building new revenue streams into their budgets. Understanding your …
Can a points matrix help to control utilisation on the golf course? We are all quite familiar with the traditional membership subscription model. Overall, this provides members with unlimited golf within certain parameters (time and day). These membership models have been in operation for many years. With participation rates at an all-time high and utilisation …
Can intermediate memberships be a successful category at my golf club? This is an area I have been giving a lot of thought to recently. I ask myself “why do golf clubs offer an intermediate membership category?” Did golf clubs experience high demand for this category of membership post Covid? Also, did they put caps on …
Are all flexible golfers the same? I’m Matt and I have a handicap of plus 2. People ask me why on earth am I a flexible golf member with a handicap so low? They think because I play to a high standard, I must be a full member playing all the time. I must be …
4 myths about Flexible Membership Flexible golf is thriving. More golf clubs are implementing the category into their membership options. However, we believe there are a few misconceptions about flexible membership. So, what are they? 1. Flexible membership is cheap golf Absolutely not! Data shows that the yield, or cost per time, compared to your …
Identifying new sources of revenue is at the top of every General Manager’s priority list. Opportunities such as wedding breakfasts and Christmas parties are appealing options. However, when it comes to navigating that fine line between golf income and member satisfaction it becomes quite the tension. Similarly, let us consider the golf course. How do …
Finding the balance with points-based membership categories Within the overall lifetime of golf membership, flexible points-based memberships are relatively new following the development of technology to golf club management. That is not to say points-based memberships weren’t in operation prior. There were examples of paper or spreadsheet-based versions in operation. These worked with manual recordings …
Points-based memberships are the future of golf What are my options for introducing a flexible points-based membership and what prevents my full members downgrading onto it? I am often asked this question when clubs are considering alternative membership solutions to 5 and 7 day membership categories. My response tends to be the same. There is a …
Now your golf club has made the decision to introduce a new flexible membership category. It is crucial you put together a thoughtful marketing strategy to promote this new category to attract new members. We have developed an effective launch campaign for all new partner clubs to ensure you maximise new members, even before your …
Bridging the Gap: Are Companies like PlayMoreGolf the Solution to Combining Off-Course Golf with On-Course Golf? How much is golf changing? Golf has long been a beloved sport, known for its tradition, skill, and the serene beauty of the golf course. However, in recent years, there has been a noticeable shift in the golfing landscape. …
A new collaboration to boost the global golf market PlayMoreGolf, the leading online golf membership platform, and Zest.Golf, an innovative channel manager for golf courses, have announced a strategic partnership to support international expansion of PlayMoreGolf and the adoption of Zest.Golf as a leading booking facilitator. About the partnership The partnership will enable PlayMoreGolf to …
Optimising Pricing and Structure for Flexible Memberships: A Comprehensive Approach In the realm of golf club memberships, the concept of a flexible membership has gained traction as an alternative to the traditional seven-day membership. However, it is crucial to approach the pricing matrix and structure of flexible memberships with a strategic mindset, avoiding the notion …
How to get the most out of leads generated for your golf club In the dynamic world of sales, every lead is a potential opportunity waiting to be seized. The key to converting these leads into loyal customers lies not only in the speed of response but also in the personal touch applied to each …
How to implement an effective marketing strategy to generate more members? This is a question many golf clubs will pose to us. One key benefit for partner clubs is that we create a marketing strategy and then implement it. There are several key factors that can affect the success of joining flexible members. Using a …
Should golf clubs have a Flexible or Points-based membership category? This is a question golf clubs have asked themselves for a few years now. At PlayMoreGolf, we know the benefits of golf clubs having a flexible membership: We estimate in England alone, only 18% of golf clubs offer a flexible membership category. That is very …
Will your golf club generate more revenue through membership or green fees? Should I try to take on more members or casual green fee visitors? Are you a club that prefers to have contracted members? Or do you prefer that your customers ‘pay & play’ which is ever more dependent on unreliable weather conditions? It …
How to structure your points-based membership to run alongside your green fee price strategy. Given the unprecedented demand experienced by golf clubs in the post COVID pandemic era, participation levels are at an all-time high. This inevitably leads to golf clubs reviewing their pricing strategies and increasing their green fees rates to drive better yield. …
Your Golf Club’s Membership Strategy Are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? You may be asking yourself what alternative membership models are available to help your golf club attract more golfers. There are several options that you could consider which work alongside your current membership categories. …
Can my golf club grow its membership numbers? Talking about boosting your golf club membership is not something that many golf clubs have had to think about these past 24 months. It would be fair to say that recruitment of new members and retention of existing members has been strong. We have seen the emergence of membership …
Can my club join the PlayMoreGolf Network and not pay an annual fee? The short answer to this question is no. However, we do have several different solutions, including contra, for you to pay your annual fee. This includes an option to allow PlayMoreGolf to cover the annual fee from the income we generate for …
Is a flexible membership right for golfers? This is not necessarily a question many golf clubs have had to ask themselves recently given the unprecedented boom. Although, we know from industry experts that the number of golfers joining golf club has reduced. So, as golf clubs start their planning for 2024 it is an important …
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What Flexible Membership is Best for your Golf Club This white paper explores the importance of structuring a flexible membership model for golf clubs and its impact on renewal rates. It addresses key issues related to tee time availability within the tee sheet, exclusion of times, pricing strategies. Plus, we look at the use of …
Why a Flexible Membership is perfect for your golf club When we discuss the PlayMoreGolf opportunity with golf clubs, many ask the same question. Will having a flexible golf membership category mean all my full members are going to ‘downgrade’? The short answer is no, and here is why: The traditional membership model is only …
Article written by former General Manager and current COO, Brad Chard. Increasing membership retention at your golf club You would expect us to say ‘yes’ to a points-based membership helping retain current members. What we would like to try and articulate in this article is that it will help to retain current members. We will …
Article written by Club Sales & Club Support Manager Matthew Smith The key to running a thriving Flexible Membership Having a lifestyle membership, associate membership, flexible membership, whatever you want to call it, there is certainly a need for it at every golf club. Why? Because there is a massive market for golfers who do …
Article written by COO, Brad Chard Why your golf club should partner with PlayMoreGolf In today’s competitive landscape, golf clubs face numerous challenges to attract and retain members while staying financially sustainable. One effective solution gaining momentum is partnering with innovative platforms like PlayMoreGolf. This blog will delve into the compelling reasons why your club …
Dynamic Pricing: Dynamite or Kryptonite for Golf Clubs? While dynamic pricing can be a powerful tool for golf course operators, it is crucial to approach its implementation with caution. Striking a balance between revenue optimisation and customer satisfaction is key to a successful dynamic pricing strategy. Surge pricing or dynamic pricing is not a new …
Things you should consider before launching a points-based membership category Have you thought about introducing a flexible membership in the past or is thinking about introducing one now? I wanted to share with you some of the potential challenges you may wish to consider. These challenges are things we talk about to clubs who are …
How to run a Flexible Membership scheme well Are a Golf Club considering introducing a flexible membership scheme? If your golf management system offers a flexible membership module, then yes, you could consider using this to run your own flexible membership. You may also be a Golf Club who already has a flexible membership scheme …
What are effective plans for boosting golf club membership levels? Talking about boosting golf club membership is perhaps not something that many golf clubs have had to think about this past 24 months. It would be fair to say that recruitment of new members and retention of existing members has been strong. We have seen …
How your golf club can increase revenue in the winter Now is typically the time of year where some golf clubs start to consider membership offers or a winter golf membership at a reduced rate. However, is this really the best way to encourage golfers to play at their club in the winter? What if …
Introducing a Versatile Membership Option for Winter: A Winning Choice for Winter Golf Enthusiasts Many golf clubs have attempted to combat the sluggish winter months by introducing discounted winter membership offers. If your club is among them, have you ever considered launching a more strategic and valuable flexible golf membership category instead? At PlayMoreGolf, we …