Darren Redwood

Why Lead Generation is the Missing Piece in Your Club’s Membership Strategy In today’s market, attracting new members isn’t just about having a great course and facilities. It’s about having the right marketing strategy for your membership lead generation. But for many golf clubs, that’s the biggest challenge. Whether it’s the cost of hiring a …

About Penwortham Golf Club At Penwortham Golf Club, we pride ourselves on being a welcoming, forward-thinking club with a rich history and a beautiful parkland course in the heart of Lancashire. Over the years, we’ve worked hard to maintain a balance between tradition and innovation, ensuring that both our long-standing members and the next generation …

How Much Profit can be Made from 20 Flexible Members? At PlayMoreGolf, we speak with golf clubs across the UK every week about launching or expanding their and running a profitable flexible membership category. These conversations often revolve around similar challenges: Are renewal rates down this year? Are you seeing more members leave than join? …

As golfer habits evolve and traditional full membership becomes less accessible to many, golf clubs are being challenged to adapt. One solution proving its value across the UK is flexible membership — not as a replacement for full membership, but as a strategic pathway to full membership. Why Clubs Need a Pathway Model Most clubs …

Creating a Clear Pathway for Green Fee Visitors into Members at Your Golf Club For many golf clubs, green fee players represent an important source of revenue. But what if you could turn these occasional visitors into long-term, loyal members? Converting green fee golfers into members is not only possible – it’s a strategic move …

Why Your Golf Club Can’t Afford Not to Have a Flexible Membership Category When golf clubs hear the phrase “flexible membership”, a common reaction is: “We don’t want to devalue our offering” or “Isn’t that just cheap golf?”At PlayMoreGolf, we understand this concern, but we’re here to challenge that perception. Flexible membership isn’t just about …

Filling Quiet Times on Your Golf Club’s Tee Sheet Could your golf club be missing out on hidden revenue opportunities? While traditional annual memberships offer steady income, they often leave large gaps in the tee sheet—especially during quieter times. At the same time, potential members who don’t fit the traditional model are left behind. The …

The Best Way to Increase Membership Revenue at Your Golf Club Summer is a crucial season for golf clubs. Longer days, better weather, and a natural spike in interest offer the perfect opportunity to grow your membership base and drive revenue. But with increasing pressure on time, budgets, and competition, many clubs are left asking …

The Time Taken to Implement a Flexible Membership Category In the fast-evolving golf industry, time is more than money – it’s the difference between thriving and simply surviving. As golf clubs across the UK adapt to shifting member expectations and operational challenges, digital solutions like PlayMoreGolf are emerging as essential tools for modern club management. …

What are the pros and cons of flexible membership? This is often the sort of conversation we have with golf clubs when we are discussing implementing a flexible points-based membership into their club. As any golf club should do, they should cover all bases and do their due diligence when looking to add something new …

Implementing a flexible membership category has helped retain and grow overall numbers About Sandwell Park Located in the heart of the West Midlands, Sandwell Park Golf Club has long been known for its rich history and warm, welcoming atmosphere. But in the face of changing member expectations and evolving lifestyles, the club recognised the need …

Modern golf membership models which attract new players, boost revenue and complement your club’s existing structure If you’re a Golf Club General Manager, Committee Member, Owner or Director, chances are you’ve asked yourself this question recently: “Are there alternative golf membership models that could help us attract more golfers and increase revenue?” With changing golfer …

Does Your Golf Club Really Benefit From Discounting its Membership Joining Fee? In today’s competitive landscape, golf clubs face growing challenges when it comes to attracting and retaining members. With changing lifestyles, rising living costs, and increasing entertainment options, golfers are more selective than ever. One strategy often considered by clubs is to discount or …

How a points-based membership can help your golf membership renewal Within the golf industry, there is a clearly a shift, whether that be a younger demographic playing, participation up, golf membership declining in places, the emergence of entertainment at driving ranges such as Top Tracer and Trackman or that the 7-day model doesn’t work for …

How to Turn Your Golf Club Website Browsers into Members When it comes to attracting new members to your golf club, your website is often the first impression. In fact, it might be the only impression you get the chance to make. That’s why having a well-designed, easy-to-use, and engaging website is no longer just …

Save time and generate more revenue with email marketing Email marketing is one of the most powerful tools a golf club can use to attract new members, nurture prospects, and keep existing members engaged. But for many clubs, running effective email campaigns is time-consuming, complex, and often underutilised. At PlayMoreGolf, we take care of everything …

Why PlayMoreGolf is More Cost-Effective than In-House Management  In the realm of golf club management, the handling of flexible membership categories poses significant challenges and expenses. This article examines the financial benefits of outsourcing flexible membership management to PlayMoreGolf, a leading membership management company. It compares this approach to the traditional in-house method. Understanding the …

A Paid Search Strategy to Help Drive Golf Membership Growth In today’s digital world, when someone wants to find a golf membership, they turn to Google. Whether they’re searching for “golf membership near me” or exploring flexible options, being visible in search results is crucial for attracting new members. That’s where PlayMoreGolf’s Paid Search strategy …

Using Paid Social Media to Increase Your Golf Membership Numbers – It’s All Part of the Service In today’s digital world, a strong social media presence is essential for attracting and retaining members at your golf club. However, simply posting content isn’t enough – you need targeted, paid advertising to reach the right audience at …

Success Story: A Flexible Approach to Membership at Fairwood Park Located in the heart of Wales, Fairwood Park Golf Club is a stunning 6,644-yard, par-73 course set amidst rolling countryside. Known for its welcoming atmosphere and well-maintained fairways, the club has long been a favourite among local golfers and visitors alike. Two years ago, Fairwood …

Why Data and Analytics Matter for Increasing Your Golf Club Membership Numbers The golf industry in the UK is evolving, and the clubs that succeed in the future will be those that embrace technology, harness data, and make smarter decisions. Data and analytics are no longer just buzzwords—they are essential tools for understanding member preferences, …

Handling payments efficiently to keep your flexible membership running smoothly A flexible membership category just ticks along in the background with little input required – right? This is something I hear often from golf club managers. The assumption is that once a flexible membership scheme is set up, it runs itself. But is that really …

Why is Customer Service So Important for Golf Clubs? As a business, our mission is to connect a golf venue and it’s membership goals, with the infrequent golfer, turning them into a paying member of the club. Doing this in an effective way requires a huge amount of moving parts, with one of those parts …

PlayMoreGolf (PMG), the UK’s largest flexible golf membership platform, and Quick9, a leading app for organising and coordinating social golf, have announced a strategic new partnership aimed at transforming the way PMG’s 12,000 members play golf. The partnership will integrate Quick9’s game coordination, communication and management capabilities into the PMG platform experience, enabling golfers to …

The important role our account managers play in growing your flexible membership category Account management is more than maintaining a relationship; it’s about becoming a trusted partner in your business. Successful account managers strike a balance between delivering exceptional value, understanding you clubs needs, and growing the business relationship.  Here are some of our best …

Comprehensive Golf Marketing Services with PlayMoreGolf: Driving More Members At PlayMoreGolf, we don’t just offer flexible memberships; we provide an unparalleled suite of golf marketing services designed to support our Partner Clubs. Our goal is to help clubs attract new members, engage existing ones, and foster long-term growth – all while saving you time and …

The benefits of using a CRM system in your golf club Effective sales and member management are the cornerstones of a successful golfbusiness, whether that is at a golf club, or you are selling advertising space, the sales teamneed to know where they are at each stage and the sales cycle. At the heart of …

When many golf clubs think of PlayMoreGolf, they often associate us solely with flexible memberships. While we’re proud to lead the way in offering innovative membership solutions, our value goes far beyond that. Becoming a partner club means accessing a comprehensive suite of services designed to grow your club membership, save time on admin, and …

Successfully Implementing Flexible Membership with PlayMoreGolf Background to Sandwell Park Sandwell Park Golf Club, located on the edge of Sandwell Valley in the Midlands, launched its flexible membership category with PlayMoreGolf in November 2023. The club is strategically positioned near Birmingham, West Bromwich, and Walsall, making it accessible to a wide audience. Fast forward 10 …

How retention helps your golf club’s experience, culture and finances Golf clubs, like many other membership-based organisations, thrive on the loyalty and commitment of their members. While attracting new members is crucial for growth, retaining them is equally – if not more-important. The significance of membership retention goes beyond just the bottom line, impacting everything …

How to retain more of your golf members this renewal Attracting new golfers to your club is challenging enough, but retaining them is an entirely different task. While participation in golf remained strong in 2024, ensuring these new members renew their membership for 2025 and beyond is critical for long-term success. At PlayMoreGolf, we’ve developed …

How a flexible membership category can give your golf club an injection of revenue Over the past few years, golf clubs have witnessed a shift in membership trends, moving towards flexible options that cater to the diverse needs of today’s golfing community. This innovative approach not only broadens the appeal of our beloved sport but …

Black Friday for Golf Clubs? When it comes to attracting new members, golf clubs often rely on traditional methods, and in some cases, hoping people join! Word of mouth, reputation, and seasonal promotions and some ways to generate and encourage more members. But what if your club tapped into the wider retail culture and offered …

How often should you communicate with your members ahead of their membership renewal at your golf club? As the membership renewal season approaches at golf clubs, one of the most crucial aspects of retaining members is effective communication. A well-planned, strategic communication approach can significantly increase the likelihood of members renewing their memberships, ensuring the …

As winter approaches, many golf clubs may wonder if it’s time to wind down their membership drive and hunker down in the warmth of the clubhouse. The days are shorter, the weather colder, and golfers tend to play less. But is your membership season truly over just because the temperature drops?  The answer is a …

Strategies for Effective Cash Management and Outsourcing to PlayMoreGolf saving on average over £25,000 annually.  The UK’s recent Budget 2024 has introduced several changes that will significantly impact various sectors, including golf clubs. One of the most notable changes is the increase in employment costs, which poses challenges for golf club managers and directors. This …

Consistent Income is Key to Financial Stability for Golf Clubs In the competitive world of golf, clubs are constantly exploring ways to improve financial stability and attract players. While pay-as-you-play green fees have been a go-to option and will continue to be important, flexible memberships do offer a more sustainable and strategic solution for golf …

Introducing a Flexible Membership for Winter: The Smart Choice for Your Golf Club Many golf clubs face a challenge during the quieter winter months and attempt to drive participation by offering discounted winter golf memberships. But have you considered a more strategic approach? Instead of limiting your club’s potential with seasonal memberships, why not introduce …

A common misconception often heard in the golf community is that flexible golf memberships are simply cheap golf, undermining the value of traditional memberships. While everyone is entitled to their opinion, it’s worth considering whether those who hold this view fully understand the benefits and strategic value of flexible golf memberships. Flexible membership isn’t about …

A Flexible Membership is Perfect for Your Golf Club When we introduce the PlayMoreGolf opportunity to golf clubs, one of the most common concerns is: “Will offering a flexible membership category lead to a decrease in my full members?” The simple answer is no, and here’s why. Traditional Memberships vs. Flexible Memberships The traditional golf …

Boosting Membership Retention at Your Golf Club As you might expect, we’re advocates for points-based memberships as a tool for retaining current members. However, we want to take this opportunity to delve into why it can be effective in member retention and address common concerns many clubs have. One of the biggest fears we hear …

For several years now, golf clubs have grappled with the question: should they introduce a flexible or points-based membership category? At PlayMoreGolf, we understand the many advantages flexible memberships offer to golf clubs: In England alone, we estimate that only 18% of golf clubs currently offer a flexible membership option. That’s a surprisingly low figure …

Does Offering Discounted Membership Work for Golf Clubs? In the competitive world of golf club memberships, offering discounts is a common strategy to attract new members and bolster numbers. However, while the appeal of lower costs can drive interest, there are several factors to weigh before deciding if this approach is right for your club. …

Alternative Membership Revenue Streams in Your Budget As the budgeting season approaches, golf clubs are beginning to review their membership categories and assess associated revenue streams. General Managers and Club Secretaries are exploring potential changes and new revenue opportunities to incorporate into their budgets. A great starting point is to understand your members’ playing habits …

Unlocking Golf Club Success Through Strategic Marketing  In the competitive landscape, effective marketing is crucial for golf clubs seeking to thrive and attract local golfers. One solution that has gained significant attention and proven success is our Flexible Membership category. With a dedicated team of marketers focused on promoting your golf club to local golfers, …

Are you a golf club considering the introduction of a flexible membership scheme? If your golf management system includes a flexible membership module, this could be a viable option for you. You might also be a club that already offers a flexible membership program. Before embarking on the journey of managing your own flexible membership …

Retain your golf club members It’s no surprise that we would advocate for a points-based membership system as a means of retaining current members. In this article, we aim to explain how such a system can help retain your existing members. Furthermore, we try to alleviate the concern many golf clubs have about members shifting …

Dynamic pricing can be a powerful tool for golf course operators, but its implementation requires careful consideration. Balancing revenue optimization with customer satisfaction is crucial to the success of any dynamic pricing strategy. Dynamic pricing, also known as surge or demand pricing, is not new to the golf industry. However, it took a back seat …

Determining Revenue: Membership or Green Fees? Should your golf club focus on attracting more members or increasing casual green fee visitors? Does your club prefer contracted memberships or rely on ‘pay & play’ customers, whose participation is often influenced by unpredictable weather conditions? Many golf clubs across the UK prefer the steady income from contracted …

I have a Corporate Membership scheme but find it hard to manage it.     We hear from many golf clubs all over the UK telling us that they have a great Corporate Membership scheme in place that attracts interest from local and national corporates. The revenue the club generates from its Corporate Membership also contributes to …

Your Golf Club’s Membership Strategy  The summer is in full swing now. But, are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? Did your renewal period not go according plan? You may be asking yourself what alternative membership models are there available to help your golf club attract …

Generating more golf membership revenue Most golf clubs have now gone through their membership renewal period for this year. And, despite us being in the middle of the summer, which normally means full operation mode, many General Managers and Club Secretaries are already looking ahead to building new revenue streams into their budgets.  Understanding your …

Can a points matrix help to control utilisation on the golf course?  We are all quite familiar with the traditional membership subscription model. Overall, this provides members with unlimited golf within certain parameters (time and day).  These membership models have been in operation for many years.   With participation rates at an all-time high and utilisation …

Can intermediate memberships be a successful category at my golf club?  This is an area I have been giving a lot of thought to recently. I ask myself “why do golf clubs offer an intermediate membership category?”  Did golf clubs experience high demand for this category of membership post Covid? Also, did they put caps on …

Are all flexible golfers the same? I’m Matt and I have a handicap of plus 2. People ask me why on earth am I a flexible golf member with a handicap so low?   They think because I play to a high standard, I must be a full member playing all the time. I must be …

4 myths about Flexible Membership  Flexible golf is thriving. More golf clubs are implementing the category into their membership options. However, we believe there are a few misconceptions about flexible membership. So, what are they?  1. Flexible membership is cheap golf   Absolutely not! Data shows that the yield, or cost per time, compared to your …

Identifying new sources of revenue is at the top of every General Manager’s priority list. Opportunities such as wedding breakfasts and Christmas parties are appealing options. However, when it comes to navigating that fine line between golf income and member satisfaction it becomes quite the tension. Similarly, let us consider the golf course. How do …

Finding the balance with points-based membership categories  Within the overall lifetime of golf membership, flexible points-based memberships are relatively new following the development of technology to golf club management.    That is not to say points-based memberships weren’t in operation prior. There were examples of paper or spreadsheet-based versions in operation. These worked with manual recordings …

Points-based memberships are the future of golf What are my options for introducing a flexible points-based membership and what prevents my full members downgrading onto it?  I am often asked this question when clubs are considering alternative membership solutions to 5 and 7 day membership categories.  My response tends to be the same. There is a …